Marketing Workshop Set At NSUBA
Published: 2006-11-06
TAHLEQUAH - Northeastern State University College of Business and Technology, NSU
Entrepreneurship Institute and Oklahoma Small Business Development Center are sponsoring
a business workshop on Monday, Nov. 20, from 6-8 p.m. at NSU Broken Arrow Building
G, room 112.
Dr. Michael Landry, association professor of marketing at NSU, will present the workshop
"Effective Marketing and Promotional Strategies." Landry has been a writer and producer
of television and radio commercials, a media sales representative, and a print and
broadcast journalist.
"Marketing is more than sales and advertising," said Dr. Ben Ofili, director of the
NSU Entrepreneurship Institute. "For your business, marketing should be a way of life.
This workshop will help you think of your business from a marketing standpoint."
The workshop will cover topics including Branding Your Product, Building Competitive
Advantage, Managing the Sales and Marketing Function, Developing a Relationship Marketing,
Improving Customer Service, Advertising, Public Relations, and Increasing Sales and
Market Share.
The workshop is free for NSU students and $25 for the public. Limited seating is available.
To register, contact Ofili at 918-456-5511, ext. 2949, or ofili@nsuok.edu, or go online
to www.nsuentrepreneurshipinstitute.com/programs.php.