Marketing Workshop Set At NSU
Published: 2006-09-26
TAHLEQUAH - Northeastern State University College of Business and Technology, NSU
Entrepreneurship Institute, and Oklahoma Small Business Development Center are sponsoring
a business workshop on Tuesday, Oct. 10 from 6 to 8 p.m. in University Center Room
223.
Dr. Michael Landry, associate professor of marketing at NSU, will present the workshop
"Effective Marketing and Promotional Strategies." Landry has been a writer and producer
of television and radio commercials, a media sales representative, and a print and
broadcast journalist.
"Marketing is more than sales and advertising," said Dr. Ben Ofili, director of the
NSU Entrepreneurship Institute. "For your business, marketing should be a way of life.
This workshop will help you think of your business from a marketing standpoint."
The workshop will cover topics including Branding Your Product, Building Competitive
Advantage, Managing the Sales and Marketing Function, Developing a Relationship Marketing,
Improving Customer Service, Advertising, Public Relations, and Increasing Sales and
Market Share.
The workshop is free for NSU students and $25 for the public. Limited seating is available.
To register, contact Ofili at 918-456-5511, ext. 2949 or ofili@nsuok.edu