Strategic Plan 2011-2015: Development Officers

I. Brief Description & Significant Changes in Plans (if any):
Goals 1-6 require funding, which can be raised through the NSU Foundation for benefit of the University.

II. Team Members:
Team members include fundraising staff of the Development Office and those on campus involved in development activities, as well as an external consultant.

Peggy Glenn, Director of Development
Vacant, Director of Annual Giving
Anita Hylton Thompson, Development Officer for College of Education
Dr. Leland Carr, Associate Dean of Development for College of Optometry
Rylee Ketcher, Coordinator of Continuing Education and Professional Development
Walt Eilers, Consultant with Gardner and Associates

III. Major milestones/actions over the last 3-6 months:
In 2010-11, the NSU Foundation invested in a public records search and rating system of 5,000 current and potential donors through a service called “Wealth Engine.” We only have 3 FTE development officers [Director of Development, College of Education, Athletics (1/2 FTE) and Optometry (1/2 FTE)] to reach approximately 800 potential donors. We have developed an “A list” of approximately 60 donors and are beginning personal outreach to them to gauge their interest in various NSU initiatives. We have developed four-color, special mailings to our Wealth Engine list to gather their most current e-mail addresses and to encourage their participation in our Annual Fund.

IV. Planned major milestones or actions over the next 6 months:
Throughout the next six months, the Director of Development, Director of Athletics, and Development Officers for the College of Education and College of Optometry will be visiting with the “A list” members and others who have indicated interest in or are affiliated with a particular project or college. In addition, we will be making targeted appeals to others on the Wealth Engine list.

V. Current Funding Sources, Unfunded needs:
At this point, we do not have the resources to hire two additional development officers and a back office coordinator. Any funds provided by the University for these purposes would result in additional resources for NSU through the NSU Foundation. Annual funding for these positions would be needed beyond 2012-13, but the cost would be recouped several times over by the University through additional funding for programs and projects. With entry-level development officers, our consultants (Gardner & Associates) estimate that for each year they are employed, they can bring in that multiple of their full cost (salary, benefits, and expenses), which is estimated at $62,560 each. Thus, in year 2, they would be expected to bring in donations totaling 2 times their full cost, and so on for each year thereafter, up to 5 times their full cost.