Skip Navigation
 

Gather Here. Go Far

With locations in Tahlequah, Muskogee and Broken Arrow, NSU is Oklahoma’s immersive learning institution. Choose from in-person, blended or online learning options.

Explore Our Degrees

Scholarships

NSU is committed to assisting students in applying and earning scholarships. Whether you are an incoming freshman or a continuing/returning student, NSU has a wide variety of scholarship options for students to choose from.

Learn More

Clubs and Organizations

From networking to leadership opportunities, NSU’s over 80 clubs and organizations allow our students to build lasting relationships while getting the full college experience.

Learn More

Transfer Students

Whether you’re an incoming or current transfer student, NSU’s transfer advisors are available to assist you with transcript evaluation, information on degree programs and support services. NSU is where You Belong.

More Information

Graduate College

Whether transitioning to graduate school or returning to higher education, NSU’s graduate college is your next step. Choose from over 25 master's degrees and several certificate programs.

Learn More
Home/modern-campus/omni/Search Engine Optimization

Search Engine Optimization

SEO Best Practices

SEO, or Search Engine Optimization is the process of making a website more visible in search results, or improving search rankings.  Sites using the Omni CMS templates have had their code optimized for best SEO results. However, there are other techniques and tips that can help improve search rankings.

Content & Copywriting

Content is the most important aspect of SEO for Omni CMS users. Having well written content that uses key words in it should be the main focus. Identify what key words your users would be searching for and work them into the text of the page. You may hear "content is king" frequently when researching SEO techniques.

Also using the correct type of content matters. For example, making sure that a list uses the bulleted list format or that headings are ordered correctly. These improve the ability for search engines to crawl the page if the content is formatted properly.  Following accessibility best practices and using Final Check will assist with ensuring your content is well formatted.

Content Help

Visit Googles SEO Best Practices for details about modern SEO and more techniques as well as do's and don'ts when writing for the web.  If you need assistance writing content or want to consult with someone about your site, contact Web Communications. They offer website consultations as a service for the university.

Tips from Google


Title & Description

A well put together page title and description are important when it comes to SEO.  These can be completed using Page Properties.